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CASE STUDY
Streetwear / Fashion · Germany

From 500-piece trial to 200,000 pieces a year

European streetwear brand — Gazelle case study

과제

The label's first supplier shipped corduroy 5-panels with wale too wide and crowns too tall — samples read as costume, not streetwear. They needed a factory that could match vintage proportions at production scale, with consistent dye lots across reorders.

해결책

Sourced narrow-wale 8-cord corduroy, rebuilt the crown block to vintage proportions, and locked the dye formula so every reorder matches the first run. Started with a 500-piece trial batch before scaling.

결과

500
Trial pieces to start
200,000
Pieces per year now
8-cord
Narrow-wale corduroy standard
0
Dye-lot mismatches across reorders

"The trial batch sold out in nine days. We haven't changed factories since."

— Founder, Streetwear label, Berlin

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