// CASE STUDIES
Kundenstories
Echte Marken, echte Produktionsläufe, echte Zahlen. So sieht die langfristige Zusammenarbeit mit Gazelle aus.
CASE STUDYFrom 500-piece trial to 200,000 pieces a year
500
Trial pieces to start
200,000
Pieces per year now
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LONG-TERM PARTNERFrom 500-piece trial to 200,000 pieces a year
400x
Order growth in 3 years (500 → 200,000 pcs/yr)
0
Missed drop dates since 2023
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CASE STUDYGRS-certified recycled collection, shelf-ready in 9 weeks
100%
GRS-certified materials
45,000
Pieces, shelf-ready in 9 weeks
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VOLUME PROGRAM1.2 million caps across 40 styles, one QC standard
1.2M
Pieces delivered per year
40+
Active styles in one program
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CASE STUDYZero-tolerance quality bar — 47-point inspection per piece
47
Inspection points per piece
97%
Pass rate at brand receiving
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PRECISION WORK8-color embroidery on 60,000 corporate caps, zero thread breaks tolerated
60,000
Pieces in one season
8
Thread colors in one logo
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LICENSED RETAIL90,000 scarves and caps for a promotion season, delivered in two waves
90,000
Scarves + caps in one season
2
Delivery waves, both on time
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REGIONAL ROLLOUTSun-faded, salt-proof: 75,000 pieces built for coastal retail
75,000
Pieces per year
12
Store locations supplied
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FAST FASHIONTour merch in 18 days: from artist approval to 40,000 pieces
18 days
Approval to first venue delivery
40,000
Pieces across 6 styles
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BRAND MERCHFrom taproom gift to 12% of revenue: merch built like the beer
12%
Of group revenue from merch within 2 years
9
Locations, each with own label
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QUIET QUALITYHand-finished 6-panels for a Paris runway capsule
2,000
Capsule pieces
4
Hand-finished details per cap
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TECHNICAL BUILDCaps that survive the velodrome: 30,000 pieces, wind-tunnel tested
30,000
Under-helmet caps per season
5
Helmet brands fit-tested
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COLD PROVENBeanies tested at −30°C: 200,000 pieces for the harshest retail in the world
200,000
Beanies per year
−30°C
Field testing temperature
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MEGA EVENT300,000 caps for a world exposition, six language variants of one logo
300,000
Caps delivered
6
Language logo variants
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FAN FERVOR150,000 supporter caps for tournament season, priced for the terraces
150,000
Pieces for the season
30%
Cost reduction vs previous vendor
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CAMPUS STAPLE62 campus stores, one dad hat program, reorders in 3 weeks
62
Campus stores served
3 wks
Reorder turnaround
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TRADE SHOWGiveaways worth keeping: 80,000 caps that people actually wear
80,000
Pieces per show season
4
Major trade shows supplied
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ECO CERTIFIEDRecycled fabric, real certificates: 45,000 caps with a clean chain of custody
45,000
Pieces per year
GRS
Certified recycled fabric
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HERITAGE REVIVALWool caps like 1978, built for 2025: a museum-accurate reproduction
1:1
Stitch-accurate reproduction
10,000
Pieces first run, sold out
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ROAD READY26 cities, 26 venue deliveries, zero missed shows
26
Venue deliveries on schedule
75,000
Tour pieces total
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TESTED HARDMud, rain and 40,000 fans: supporter gear that lasts the season
40,000
Pieces per season
3x
Seam strength vs previous spec
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SUMMER SCALE12 festivals, one summer, 220,000 pieces of sun protection
220,000
Pieces across one summer
12
Festivals supplied
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FIELD GEARLodge retail that survives the bush: 25,000 pieces, dust-proof packing
25,000
Pieces per year
14
Lodges stocked
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WATER PROOFBoat-tested: 90,000 caps that dry fast and don't blow off
90,000
Pieces per year
UPF 50+
Certified sun rating
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ALPINE RETAILOne beanie program across 9 resorts, from village shop to summit
9
Resorts consolidated
60,000
Pieces per season
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STAFF + MERCHStaff caps that became best-sellers: 140 locations, one look
140
Locations supplied
45,000
Pieces first year
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NORTH SEABeanies for deck crews: EN-certified warmth, 30,000 pieces
30,000
Pieces per year
FR
Certified flame-resistant
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ANNUAL EVENT8,000 event caps in 72 hours: the AGM deadline nobody could move
72 hrs
Order to delivery
8,000
Pieces
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PILSNER PROUDFestival caps with 120 years of brewery heritage in one logo
55,000
Caps across the festival
120 yrs
Of heritage in one mark
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MINIMAL MEANSNothing on it, everything right: 35,000 caps for minimalists
35,000
Pieces per year
0
Visible logos
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PARK PROVEN41 park stores, 500,000 caps, and a bear-proof supply chain
41
Park stores supplied
500,000
Pieces over contract
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DIGITAL NATIVEFrom Discord poll to 18,000 caps: merch at community speed
18,000
Pieces first drop
5 wks
Poll to on-sale
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AIRPORT RETAILTransit-proof: 65,000 caps for the world's busiest layover shops
65,000
Pieces per year
6
Terminal shops
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